Writing and publishing a blog post isn’t enough to gain success in blogging. You need a good amount of traffic through different channels.
To attract such traffic, you must share and promote your articles to get more exposure for your posts.
With the web industry evolving every day, there are many different ways to get more exposure for your posts.
Blogging is an interesting platform and with right focus and determination, you can turn it into a successful career option.
However, like every other industry or profession, blogging also requires planning and strategic approach.
Hence, you need to work on every aspect of blogging that includes publishing and sharing.
Why your Blog Posts Require Exposure?
As explained before, blogging is no more a hobby but it has developed into a career option.
No matter, how unique and helpful content you post on a regular basis, there’s no guarantee that it will be read by many web users.
You may share your new blog posts with your friends or colleagues and generate traffic to your blog.
Such traffic is always helpful but limiting your blog posts to such type of traffic alone will be unwise.
There are numerous ways to get more exposure for your posts and if planned well, then you can always generate decent and regular traffic to your published as well as upcoming posts.
There are plenty of paid ways to get traffic to your posts such as advertising, sponsored posts, blog reviews, hosting giveaways, etc.
However, it will not be a smart decision to invest money in these paid alternatives to generate traffic when you can generate decent traffic organically without spending a dime.
The more traffic you generate organically, the more brands will be interested in advertising on your blog.
Hence, a good organic traffic flow will automatically monetize and improve your blog earnings.
Now, I believe that you are convinced that your blog requires exposure to generate traffic to your new posts.
Keep reading to know how you can get more exposure to your blog!
Excellent Ways to Get More Exposure for your Posts
Getting traffic to your blog posts isn’t a rocket science today.
A couple of shares among friends can give you the initial traffic to boost your morale!
However, it is not about generating traffic or getting more exposure to your posts just for a while.
We need to be smart as there are ways to get more traffic on your blog on a regular basis with minimal efforts.
And, that’s what we are going to discuss in this post.
So, are you ready to learn about the different ways to get more exposure to your blog?
Let’s go with it!
Be Active on Social Media
Sharing your blog posts on Facebook and Twitter isn’t enough to fetch traffic from social media.
You need to be active on social media by regularly posting updates even when you aren’t sharing your blog URLs.
Most new bloggers believe that they can generate social traffic by simply sharing blog posts. Well, the basic reason why social media attracts people is the casual approach.
If you keep posting blog posts or promotional materials throughout your social media activity, users or followers will get bored and unfollow your brand or profile.
Hence, it is important to build an interesting profile on major social media channels like Facebook, Twitter, Google+, Instagram, Pinterest, etc.
You need to start posting as well as engaging with other users to build larger and wider network of an audience on these social media platforms.
Such an audience or network will improve your reach whenever you share your blog posts.
In short, being active on social media can help you gain more exposure for your blog posts.
Comment on Other Blogs
Commenting on other relevant blogs has many advantages.
While most of the bloggers consider blog commenting as a great link building strategy, I see blog commenting as a great networking tool. Yes, you read that right.
Whenever I post a new blog post, I make sure that I find some relevant blogs with similar topics and try to comment on them.
Well, such blog commenting not only fetches me a backlink but also generates traffic to my blog.
The key here is that if you leave an engaging and interesting feedback on other blog posts, the chances of other commentators as well as the author will be interested in my blog.
They will take time to visit my blog and check out the latest posts.
Also, if done well, I can track down blogs with Comment Luv plugin enabled, so I can also display my latest post along with my comment and fetch decent traffic naturally.
Blog commenting is the simplest way to generate traffic on your latest blog posts.
Build or Join a Network of Bloggers
If you want to survive in the blogging industry, then you must learn to network and co-exist with other bloggers.
Either build a large network of bloggers or join one that’s already booming.
You can interact and share latest blog posts from other bloggers on the network and hope that they will reciprocate.
You can also communicate with them directly and request them to share and promote your latest blog posts within their networks.
If you are already doing the same for them, they will most probably reciprocate.
If researched well, then you can also find specific network or group of bloggers who help each other and share the articles to get the shares in return.
With WhatsApp and other platforms, such interactions and share exchanges are on the rise in the blogging industry.
Start Guest Posting
Well, it may sound a bit boring and time-consuming.
However, if planned and executed well, you can become the next big authority in your specific industry by simply guest posting.
Pick up the best blogs in your niche and check if they accept guest posts. Most of them do. Approach them and pitch some interesting topics and get it posted on their blog.
Guest contributions are mostly rewarded with a backlink.
Quality and planned guest posting strategy can fetch you good natural backlinks as well as generate a great exposure to your latest blog posts.
You can also approach top authority blogs and check if they are accepting any guest posts.
Try pitching them too as most of these top-notch blogs are multi-niche and they are always in the need for quality articles.
You can also contact those blogs within your niche which don’t publicly accept guest post contributions.
Try to convince them and if they agree, then such guest posts will only benefit you in the long run.
Don’t overdo this as link building via guest posting will only be effective when you do it moderately and systematically.
Offer RSS Subscriptions
While most of the bloggers today ignore RSS subscriptions, I recommend keeping this window open always.
There are users who would want to receive regular updates whenever you post a new article.
If you don’t have an active RSS subscription option, then you are actually missing out on developing a quality readership for your blog.
Hence, offer RSS subscription for your blog and make it easier for the visitors to subscribe to your blog by placing an easy and simple RSS subscription form on your blog.
Focus on SEO
SEO a.k.a. Search Engine Optimization is very important if you want to fetch organic search traffic for your blog.
If you ignore search engines and don’t optimize your blog posts as per search engine guidelines, then you are missing out of the wide range of users searching for the information you post on your blogs.
It is important to target topics that are frequently searched by people on search engines and optimize your blog posts in such a way that the right keywords are targeted and the content is quickly ranked for the queries searched by these people.
With regular optimization, you will no longer require sharing the new post URLs to other channels.
You will fetch search engine traffic automatically as your blog posts will get more exposure in terms of rankings on search engines.
Post on Social Media Sites
Social Media is huge and it isn’t limited to Facebook, Twitter, or Google+.
There are various social bookmarking sites like Reddit, StumbleUpon, etc as well as various photo sharing platforms like Flickr, Instagram, or Pinterest where you can post your latest blog posts to generate more visibility.
You can easily find a huge list of social media sites on the web where you can easily submit your latest posts as well as older posts to enjoy free traffic from these channels.
Interlink Your Blog Posts
Interlinking your new blogs with older ones can also help you get more exposure for your posts.
Remember, the older blog posts are already fetching decent traffic and with proper interlinking, you can easily divert such traffic to other posts, both old and new as you like.
Such interlinking will also help you reduce the bounce rate on the blog which will in return help boost your blog rankings in search engines.
Lower bounce rate is one of the 200+ decisive factors that Google uses to rank pages in search engine listings.
Build Email List
If you want to generate regular and quality traffic without relying on search engines or social media alone, then it is important to build a strong email list.
While it may not be easy as it seems, you can simply follow some tested strategies to build your own mailing list.
Write an eBook that raises the interest among your potential readers.
Whenever someone visits your blog, ask them to subscribe to your newsletter in return for the eBook.
You can replace eBook with anything that you can find interesting for your potential readers.
Once they subscribe to your newsletter, you can use the email list to share new blog posts as well as other promotional activities to fetch instant traffic.
However, you must ensure that you don’t send emails too often sharing only promotional items.
It will make your subscribers unsubscribe to the newsletter.
Try to make it interesting by sharing something valuable and every now and then share your latest blog posts to fetch decent traffic via email marketing.
Add Popular Posts Widget on Sidebar
If you have been blogging for a while then you will have a decent popular posts list on your blog.
You can display such posts using a sidebar widget and tempt the visitors to check out such posts.
Technically, these posts must add some value and that’s the reason they are the most popular on your blog.
Hence, you can get more exposure for your posts by simply adding a “Popular Posts” widget on your blog.
Over to you!
Getting regular traffic to your blog isn’t easy with so many distractions and competitors on the web.
However, you can follow the above simple and straightforward strategies to get more exposure for your posts.
Sathish is a professional blogger, web designer, entrepreneur & digital marketer. He founded Traffic Crow & SGS Mediasoft to share his immense knowledge (almost 8 Years) through blogging and internet marketing. You may connect with this web enthusiast on Facebook and LinkedIn.